Brand identity

Brand identity concept

ARCADIA Quartet has become, through our continuous dedication to music and through the way the public has appreciated our music, a product of the international market. Although the evolution of some musicians refers mainly to their artistic path, we must also be aware of how this path harmonizes with the way we talk about ourselves. That’s why we adopted a completely new image, which represents us in the smallest details, which expresses our beliefs about music and the way we relate to it. We believe in the authenticity of the performance, in the total dedication to the artistic act, in professionalism, in the desire for continuous performance and… in the assumed emotional vulnerability. We play with our soul, with our mind, and with our body. We achieve elitism, but also inclusion. Precision, but also emotion. Performance, but also vibration.

Our philosophy can best be expressed by the slogan: WE BOW TO MUSIC.
We believe that this “bow” suggests several things about who we are:

1. the bow, because we are a string quartet;
2. dedication, bowing to music, art that is above the artist himself;
3. the idea of a classical concert, through the symbol of the bow tie, which, as a form, is also a symbol of infinity (a feeling that music gives).
That is why all the letters, created by hand, calligraphically, suggest the idea of this bow we take to the music. At the same time, the letters also create arches, thus symbolizing the name – Arcadia Quartet.

We present, in a few frames, the creative strategy of this rebranding process.

𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐭𝐞𝐚𝐦:
𝐀𝐠𝐞𝐧𝐜𝐢𝐞𝐬: 𝐏𝐫𝐨𝐠𝐫𝐞𝐬𝐬𝐢𝐯𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 & 𝐀𝐫𝐜𝐚𝐬𝐡𝐚 𝐃𝐞𝐬𝐢𝐠𝐧
𝐁𝐫𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐜𝐨𝐧𝐜𝐞𝐩𝐭, 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: 𝐏𝐫𝐨𝐠𝐫𝐞𝐬𝐬𝐢𝐯𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠
𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐝𝐢𝐫𝐞𝐜𝐭𝐨𝐫: 𝐆𝐞𝐚𝐧𝐢𝐧𝐚 𝐒𝐢𝐦𝐢𝐨𝐧
𝐀𝐫𝐭 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧, 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧: 𝐀𝐫𝐜𝐚𝐬𝐡𝐚 𝐃𝐞𝐬𝐢𝐠𝐧
𝐀𝐫𝐭 𝐝𝐢𝐫𝐞𝐜𝐭𝐨𝐫: 𝐂𝐫𝐢𝐬𝐭𝐢𝐧𝐚 𝐌𝐨𝐜𝐚𝐧
𝐏𝐡𝐨𝐭𝐨𝐬: 𝐂𝐥𝐚𝐮𝐝𝐢𝐮 𝐆𝐮𝐫𝐚𝐥𝐢𝐮𝐜